Who is sprite marketed to

These factors proved to be the key to give the Sprite brand a positive kick-start as the main aim was to compete with 7up of Pepsi. Famous Parent Company: A wide recognition of a company can determine the success of its products. The bigger the reputation base, the bigger the chances are to succeed. It has a strong reputation base with worldwide recognition. Being a part of such a company, it was not hard for Sprite to be successful in the market.

The quality as well as the uniqueness has also helped with this cause. Because of these reasons, Sprite did not take much time to be one of the leading drinks in the world of soft drinks.

Distribution: Because of the strong distribution of the company, Sprite is available all over the world. As of , the Sprite is supplied to over countries. The company makes sure that their products reach to every possible customer.

Because of this, almost every person in every possible city knows the taste of Sprite or at least knows its name. The more the recognition, the better the sale. Price and Quality: Price of a product as well as its quality mainly determines the success of the brand. Sprite serves great quality with rich taste. Which agencies handle advertising for Sprite? Find out more from Adbrands Account Assignments. Who are the competitors of Sprite?

See Non Alcoholic Beverages Sector index. Subscribers only: Account assignments and selected contact information. Adbrands Account Assignments track account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. More perhaps than any other brand in Coca-Cola's portfolio, Sprite has for almost 40 years targeted its message in the US at an African-American audience.

Ad man Steve Stoute's book 'The Tanning of America' noted how in the mid's Coke successfully aligned Sprite with the emerging hip-hop movement and has never looked back.

From Kurtis Blow in through A Tribe Called Quest, Roxanne Shante, Missy Elliott and others in the s to Drake, Lil Yachty, Kobe Bryant and LeBron James in the s, the brand has regularly signed up top rappers and sporting stars as its brand ambassadors, making it, in the words of cultural commentator Ann-Derrick Gaillot, "the unofficial 'black people soda', even if no executive would admit it".

Sometimes I feel these companies deliberately do that. Marketing is one angle of social justice and food justice. People will say that if you think about this country, African Americans used to live in the South. They eat certain kinds of foods and the diet is heavier in butter. That really bugs me. Society has worked off those stereotypes. There are multiple layers: There are racial issues, socioeconomic issues, or it has to do with education. These are all intersections.

If marketing junk food to blacks and healthier foods to whites is profitable, can we expect brands to change how they advertise? Therein lies the challenge. Their main goal is to make money. You have a white actress like Jane Lynch appearing in coconut water ads , but you can expand. Put someone from a different social group in these commercials. How can I go out and gain more customers? I think it needs to be part of our national conversation.

We need to rally around and be passionate about these issues. If [two-thirds] of Americans are overweight or obese, this has long-term implications. So I do think companies are making strides.