Think about it. Some are pleasant and polite. Others are pushy and in your face. Some say so much with just a few words. Others never seem to get to the point. Companies are no different. It includes all the words you use in your business content, including on your website, in sales emails, product brochures, call-center scripts, and client presentations, to name just a few examples. All the content you produce should have the same tone of voice.
When your tone is consistent, your audience hears the same person speaking whenever and however they deal with you. More and more B2B companies are getting into tone of voice as a way to engage their customers through language. So why are all of those companies focused on tone of voice, and why should you be too?
Here are six important reasons:. People like to deal with people. So they like a brand to have a personality they can recognize and bond with. Sometimes, people assume that B2B buyers work in a completely rational way. But businesspeople are still people. In B2B, the trend is toward more authenticity, honesty, realness, and openness — things that were traditionally seen as B2C values.
They start to form an image of a person or company based on the tone of voice you present. That familiarity is comforting, as they then know what to expect from you. Once you have gained the trust of your potential customers, you can use this to influence their decisions and persuade them into doing business with you.
After all, they are more likely to do business with a company they like and trust. So, it makes good business sense to find out who you are as a company and reflect that in your tone of voice communication.
Some companies go as far as to create brand guidelines. These help to maintain a consistent look and sound for both consumers and employees and help take a business from being just a company to becoming a brand. The quality of customer engagement and communication is heavily connected to the way the words are spoken and the tonality that is used. There is a need to know how to be able to vary voice pitch and volume so that there is access to greater expression in communication.
We unconsciously pick up the tonality of our native language and we continue to use that tone throughout our lives, unaware of what our tone of voice is really saying to others. And we speak like that until someone brings it to our attention. Check out the research here. Non verbal language is being communicated in the tone of your voice all the time. It is subtle and the most powerful aspect of speaking.
If you want to find out more about how to change and empower your voice tone in business and relationships, book a complimentary session or send me a voice sample HERE. Just 4 sessions can alter your tone and give you more control when you are speaking in important conversations and presentations. See package costs HERE. A voice awareness workshop in your workplace can also help improve and expand the tonal quality in communication, reduce absenteeism and increase staff well-being.
Click HERE to see our business workshops. You cannot detach your speech from the emotions you feel. Your tone of voice will always reveal your soul. Your mindset effects your voice and the success of the power and influence of your message. Your communication will be powerful when you acknowledge that words are the last thing people hear.
0コメント