YouTube has been downloaded over five billion times, although it does come pre-installed on Android devices. According to Pew Research Center , the average video length is 12 minutes. A Nike ad featuring footballer Ronaldinho was the first to reach one million The Drum.
By signing up you agree to our privacy policy. You can opt out anytime. YouTube Revenue and Usage Statistics Mansoor Iqbal Updated: November 11, It took YouTube almost seven years to hit the same milestone — so if that meteoric growth continues, we may yet see some movement towards the top of this table. For context, there are just shy of 4.
Sources: Statista , Data Reportal. Given that YouTube has 2 billion users, it can be safely said that people from a whole range of demographics use the site. But user breakdowns can give an idea of the groups of society where YouTube is the most popular. Sources: Pew Research , Think with Google.
The full breakdown is as follows:. US adults living in urban areas are more likely to use YouTube. Sorted by country, India has the most YouTube users.
Source: Pew Research. These statistics reveal a correlation between YouTube usage in the USA and higher levels of education. But the digital landscape has changed hugely since Smartphones and smart TVs have altered how people interact with the world — and with YouTube specifically.
The YouTube mobile app has over 5 billion downloads on the Google Play store. Interestingly, accessing YouTube via a TV is also increasingly popular. The company has stated that million hours of content per day is watched on a television screen. That can be largely attributed to more TVs and game consoles with integrated YouTube functionality. These numbers also suggest that the latest available figures — 1 billion total hours watched per day — may be significantly higher in reality.
YouTube has approximately 38 million channels. Subscriber numbers vary hugely. They range from single digits to over million. An exact average is hard to find. But it is definitely hard to make it big on YouTube. Around And Roughly , channels have cracked the k subscriber mark.
Source: Tubics. Sharing has been made easy through the use of YouTube, and it goes both ways. This can be done through engagement with the audience in the YouTube comments. YouTube also gives brands the possibility to customize how their channel looks. To take full advantage of this, businesses should update their YouTube channel to reflect their brand identity, in order to stand out among the competition.
Although it can be really easy to set up a YouTube channel, the hard part is to keep working on it and posting regularly to increase subscribers and keep your audience engaged.
Producing videos may seem tedious and expensive for small businesses, but there are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed.
Mobile is first everywhere. More than 70 percent of YouTube watch time comes from mobile devices YouTube, Now while YouTube content is optimized for mobile by default, the important thing to understand is how you can improve the mobile experience for your audience.
Content creators need to keep an eye on their YouTube stats and data for mobile viewers through third party analytics providers, such as comscore. Comscore provides enhanced mobile video reportin g for YouTube and its Partner Channels across its core audience measurement services. Video is a powerful marketing tool. Consumers rely on video content during every step of the journey.
And this piece of information is extremely valuable to marketers. YouTube can help popularize your product. With video content becoming increasingly competitive, the key to remember is creativity. If your business is trying to make the most out of its video content, you should make sure that your video content empowers people to take action. And , hours of video uploaded every day to YouTube. To put this into perspective, it would take you close to 82 years to watch the amount of videos uploaded to YouTube in only an hour.
Businesses can benefit from the use of YouTube by building a community and interacting with their customers, by showing their products, or by advertising on the platform. Of them, YouTube is the dominant force by a far stretch, with nine out of ten digital video viewers in the US using the platform to consume digital video content eMarketer, That puts YouTube way ahead of its closest competitor, Facebook, which just 60 percent of US digital video viewers use.
This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 percent and 18 percent respectively. These social networks are particularly popular among Millennials and Generation Z, who experts say are not only spending increasingly more time on social media by watching digital videos but also sharing them, which helps to disseminate brand messages. Comparatively, the most popular news channel for digital video consumption, CNN, is watched only by 17 percent of US digital content viewers.
YouTube is the future of entertainment. It has been for a few years now. Let us know in the comments below! You might not know what to…. Discover the accounting basics for small businesses, as well as the best small business accounting software to help you….
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